DateLocationPrice
9:00 - 4:00 April 11, 2019Brighton £600Register

Your Trainer

Meet your trainer

Stuart heads up the Search and Data team at Zazzle Media as the king of perfectionism and facts!

Always hungry for knowledge; Stu harbours many Dad jokes, useless facts and redundant knowledge.

You’ll find Stuart with his head in a spreadsheet coming up with genius solutions and when he’s not at work he’s absorbed in high fantasy, munching pizza and entertaining his kids!

Who should attend this course?

This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.

What you'll need to bring along

We recommend bringing a laptop for note taking and to participate in practical exercises, all to be performed in conjunction with some of the best tool providers in the industry.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

This course will give an end-to-end overview of how to build a pioneering and effective strategy around long-tail keywords. We will walk you through finding and prioritising long tail keywords, then talk about technical SEO and content considerations for your long tail strategy. Once completed you will have all the skills to nail a long-tail content strategy for your brand.

Course Outline

The morning will focus on why long-tail strategy is necessary and how to get started.

  • How do find long tail keywords?
  • What do long-tail keywords mean for my brand and what is the benefit of optimising for these?
  • Where do long-tail keywords come into the user journey?

The afternoon will cover how to optimise and target those long tail keywords you’ve identified.

  • How to write content that’s both creative and search focused
  • Optimising for end-of-the-funnel
  • How to target the long-tail opportunities
  • How to check for keyword crossover
  • Some examples of effective long-tail strategy and case studies

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

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