Date Location Price
10am-4.30pm April 6, 2022 Brighton £720 £660 - Early Bird Register

Your Trainer

Meet your trainer

Ben is a senior content specialist at Impression, having started his career at the agency 6 years ago. He brought with him a love of writing and language that has stayed with him throughout his time at Impression. As a content specialist, he is responsible for content projects across a number of different clients accounts, and currently works with clients in industries as varied as video gaming, insurance and home improvement.

Who should attend this course?

This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.

What you'll need to bring along

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel. You’ll learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results.
You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.

Course content

Satisfying consumer search intent
Gain an understanding of how different types of keywords affect the customer journey and marketing funnel, including how they indicate search intent and how long-tail keywords can help you expand your visibility.
Exploring how long-tail keywords shape the SERP landscape
We’ll delve deeper into the benefits of long-tail keyword research as part of your content strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting.
Using keyword research to identify product- and audience-focused content opportunities
Success in a content-led strategy is rooted in a thorough understanding of both your niche and your target audience. In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave.
Assessing and refreshing your existing content
Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session.
Creating new content for your consumer journeys
In this final session of the day, we’ll talk more about how to create compelling content for your business’s consumer journey, covering content formats, content inspiration and content structure before tying together everything we’ve learned throughout the day.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)
Jon Sharman

Jon Sharman
SEO Specialist, Life Science Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

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