Stuart heads up the Search and Data team at Zazzle Media as the king of perfectionism and facts!
Always hungry for knowledge; Stu harbours many Dad jokes, useless facts and redundant knowledge.
You’ll find Stuart with his head in a spreadsheet coming up with genius solutions and when he’s not at work he’s absorbed in high fantasy, munching pizza and entertaining his kids!
Who should attend this course?
This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.
What you'll need to bring along
We recommend bringing a laptop for note taking and to participate in practical exercises, all to be performed in conjunction with some of the best tool providers in the industry.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
This course will give an end-to-end overview of how to build a pioneering and effective strategy around long-tail keywords. We will walk you through finding and prioritising long tail keywords, then talk about technical SEO and content considerations for your long tail strategy. Once completed you will have all the skills to nail a long-tail content strategy for your brand.
The morning will focus on why long-tail strategy is necessary and how to get started.
- How do find long tail keywords?
- What do long-tail keywords mean for my brand and what is the benefit of optimising for these?
- Where do long-tail keywords come into the user journey?
The afternoon will cover how to optimise and target those long tail keywords you’ve identified.
- How to write content that’s both creative and search focused
- Optimising for end-of-the-funnel
- How to target the long-tail opportunities
- How to check for keyword crossover
- Some examples of effective long-tail strategy and case studies
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.