Jack is Head of Training and Senior Digital Marketing Manager at Optix Solutions. Jack leads multiple monthly training on a range of Digital Marketing topics. A continuing practitioner of a range of different digital marketing disciplines, Jack shares the skills and knowledge that he’s developed up-skilling marketers in the South-West, having recently led the 2021 Digital Marketing MBA course at the University of Exeter. He is a great communicator, a brilliant marketer, and a fantastic instructor.
Who should attend this course?
Marketing Managers and SEOs who want to learn how to migrate websites successfully to maintain business value.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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Every SEO has seen it: years of hard work improving a website’s performance through SEO, only to see SERP ranking and visibility tank after a poorly implemented website migration. As frustrating as it is, there’s always a feeling that we could have done more. As with everything in the digital marketing space, a cool head, planning, communication, strategy and teamwork will lead to a desirable outcome.
This course will take you through the highs and lows of website migration with a focus on implementing migrations where websites not only maintain rankings but will likely see improvements as well. Through a combination of content learning, walkthroughs, examples, discussions, and activities, delegates will feel they have the knowledge and confidence to manage SEO-focused migrations.
– What is site migration?
– Different Types of Site Migration
– How to Build your Migration Strategy
– Potential Challenges
– How it benefits SEO
– Reasons why Migrations fail – avoiding disaster
– Migration done wrong
– Examples with discussion of why it didn’t work
– Site Migration process
– A step by step breakdown of everything you need to do to ensure a smooth migration.
– Working as a team to achieve migration success
– Post Site Migration SEO priorities
– Creating a personalised site migration checklist
– How to ensure it all runs according to plan
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.