Rachel is a Technical SEO & Content Manager at DeepCrawl who spends her time researching and communicating the latest developments in search, as well as driving the DeepCrawl brand forwards. Rachel currently manages the production of white papers and research pieces for DeepCrawl, speaks regularly at search conferences around the world, and is a columnist for Search Engine Journal.
Who should attend this course?
This course is best suited to you if you have a fundamental understanding of technical SEO and want to better understand how search engines visit, and understand your site. It’s also a great course for junior and intermediate digital marketing teams agency-side who are looking improve their technical SEO understanding.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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Learn how to take control of how search engines crawl, and index, your site, using website crawlers and log file analysis to make results-oriented SEO decisions backed up by data, not hunches.
Rachel Costello of DeepCrawl will lead this highly practical session that will build your knowledge of common crawling and indexing problems, and the tools and tactics at your disposal to help you fix them.
Detailed Course Outline:
During this jam-packed day we’ll look at:
- Why it is vital to understand how a search engine crawls your site for any SEO campaign.
- How using a combination of Search Console’s Index Coverage report, log file analysis and a crawl of your site gives you a complete view of how a search engine is interacting with your content.
- How to assess your content’s accessibility to search engine spiders and spot common problems.
- The tools, tactics and tags we can use to make crawling our site as efficient as possible.
- How to manage crawl budget, and if it is something you should worry about.
- How to audit your site architecture and internal link structure to optimise the way your site is crawled.
- How to mimic the way Google ‘sees’ and understands your content through page rendering.
- What the crawling and indexing of your site can show you about potential content quality issues.
- How to manage duplication and encourage Google to index your most important pages.
Ultimately, you’ll leave with a better understanding of the tools and skills needed to manage how search engines visit your site. Also, how to use your crawl, index coverage and log file data to identify improvements for your SEO roadmap.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.