Date Location Price
10am-4pm April 6, 2022 Brighton £660 £600 - Early Bird Register

Your Trainer

Meet your trainer

Charlie is a trainer for the team at Screaming Frog, the agency famous for the SEO Spider and Log File Analyser. He’s a regular industry speaker who loves to share ideas on content strategy, technical SEO, and creative user experiences.

Also an independent consultant, he runs an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.

Fascinated by the challenges of building an online business, you can find Charlie talking content, UX, SEO & food online or at the bar, or likely cooking something up in the kitchen.

Who should attend this course?

If you want a better understanding of how search engines visit, interpret and index your site, this course is for you. It’s designed for anyone who understands the basic principles of SEO and wants to feel empowered to control how search engines interact with a site. It’s also a great course for junior and intermediate digital marketing teams agency-side who are looking to improve their technical SEO understanding.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

This visual, fast-paced and highly practical training course will build your knowledge of the common crawling & indexing tools and tactics we have at our disposal.

You’ll learn how to get actionable findings and generate better results from the mountain of data that’s available to SEO managers today, covering both foundational topics and recent developments such as crawling Javascript sites and analysing the insight Google gives you on what they choose to index.

Detailed Course Outline:

During this jam-packed training we’ll look at:

  • Why it is vital in any SEO campaign to know how search engines are crawling your site
  • How Google crawls, assesses & indexes your pages
  • How to assess your content’s accessibility to search engine bots and spot common problems
  • The tools, tactics and tags we can use to make crawling our site as efficient as possible
  • How using a combination of Search Console’s Coverage report, log file analysis and a crawl of your site gives you a 360-degree view of how a search engine is interacting with your content
  • Managing crawl budget, and if it is something you should worry about
  • How to audit your site architecture and internal link structure to optimise the way your site is crawled
  • How to mimic the way Google ‘sees’ and understands your content through page rendering
  • What the crawling and indexing of your site can tell us about potential content quality issues
  • How to manage duplication and encourage Google to focus on your most important pages

What you’ll gain from this course

Ultimately, you’ll leave with a better understanding of the tools and skills needed to manage how search engines visit your site, and dictate which pages they consider for indexing.

You’ll also learn how to use your crawl, index coverage and log file data to identify improvements for your SEO roadmap and help create a better quality, leaner & more efficient site.

Listen to Training Taster Podcast

Hear more about the course from our trainer in our taster podcast episode, including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

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