October 19, 2020Online £500Register

Your Trainer

Meet your trainer

Charlie is the Strategist for the team at Screaming Frog, the agency famous for the SEO Spider and Log File Analyser. He’s a regular industry speaker who loves to share ideas on content strategy, technical SEO, and creative user experiences.

Also an independent consultant, he runs an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.

Fascinated by the challenges of building an online business, you can find Charlie talking content, UX, SEO & food online or at the bar, or likely cooking something up in the kitchen.

Who should attend this course?

This course is best suited to you if you have a fundamental understanding of technical SEO and want to better understand how search engines visit, and understand your site. It’s also a great course for junior and intermediate digital marketing teams agency-side who are looking improve their technical SEO understanding.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Learn how to take control of how search engines crawl, and index, your site, using website crawlers and log file analysers to make results-oriented SEO decisions backed up by data, not hunches.

Charlie Williams of Screaming Frog will lead this visual and highly practical session that will build your knowledge of common problems, and the tools and tactics at your disposal to fix them.

You’ll learn how to get actionable findings and generate better results from the mountain of data that’s available to SEO managers today, covering both foundational concerns and recent developments such as Javascript crawling.

Detailed Course Outline:

During this jam-packed day we’ll look at:
  • Why it is vital in any SEO campaign to understand how a search engine crawls your site.
  • How using a combination of Search Console’s Index Coverage report, log file analysis and a crawl of your site gives you a complete view of how a search engine is interacting with your content.
  • How to assess your content’s accessibility to search engine spiders and spot common problems.
  • The tools, tactics and tags we can use to make crawling our site as efficient as possible.
  • How to manage crawl budget, and if it is something you should worry about.
  • How to audit your site architecture and internal link structure to optimise the way your site is crawled.
  • Why Google’s ability to crawl Javascript and the rise of the mobile-first index changed the game.
  • How to mimic the way Google ‘sees’ and understands your content through page rendering.
  • What the crawling and indexing of your site can tell us about potential content quality issues.
  • How to manage duplication and encourage Google to focus on your most important pages.

Ultimately, you’ll leave with a better understanding of the tools and skills needed to manage how search engines visit your site. Also, how to use your crawl, index coverage and log file data to identify improvements for your SEO roadmap.

Listen to Training Taster Podcast

Hear more about the course from our trainer in our taster podcast episode, including what it will cover and who should attend.

Register - Online Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

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