9:30 – 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Shane works as consultant, trainer and NED helping companies apply the most effective digital transformation strategies. Shane has spend the last couple of years deep in Marketing Automation projects for international businesses

Who should attend this course?

This course is perfect for you if you’ve got a broad marketing background and want to better get to grips with what marketing automation is, and how to implement the right marketing automation processes for your business.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Marketing Automation is one of the hottest topics right now, but how can you cut through the bluster and deliver the kind of marketing that changes business?

In this hands-on and practical course, you’ll pick up everything you need to get cracking with your own marketing automation projects.

Detailed Course Outline:

We’ll break the day up into the following sections:

10.00 -10.30 –

Marketing Automation today: what’s changed? Your complete overview of the vendor landscape, from market leaders to new challengers

10.30 – 11.15

How do you choose the right MA for your business? Whether new or upgrading, this session will help you understand what’s important and why cultural fit can’t be ignored. Benchmark yourself on the MA maturity curve


11.15- 11.30 Coffee


11.30 – 12.30 —

Getting hands-on – customer journey mapping for automation success, taking the “outside in” approach.

12.30 – 13.00—

Learnings: why MA campaigns go wrong and how to avoid the howlers (including short over of GDPR implications)


13.00 – 13.45 Lunch


13.45 – 14.30—

I wish I had thought of that! Case studies to inspire

14.30 – 15.00—

Databasics – why we will still don’t get this right and how to solve common problems


15.00 -15.15 Tea


15.15 – 15.45—

Future proofing – what’s coming in the Martec stack and what needs to be in your plan?

15.45 – 16.00—

Questions, summary, your action plan and close

Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

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