Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Ever feel like your clients or your boss don’t “get” what you do and the value you bring? Maybe it’s your reporting. (Actually, we’re pretty sure it’s your reporting.)
In this one-day course, you’ll learn how to build reports that deliver insights and clearly show progress towards your goals. Then, we’ll cover how to build these magical reports in Google Data Studio.
10:00 – 11:30 Goals, KPIs, and Metrics
- Turning goals into metrics that can be reported on
- Picking the right chart or graph to show your data
- Monitoring vs reporting and where each belongs
- Building better goals
11:30 — 11:45 Coffee Break
11:45 – 13:00 Introduction to Google Data Studio
- Creating data sources
- Using calculated fields
- Tidying up “bad” data
- Effective report design
13:00 – 14:00 Lunch
14:00 – 16:00 Advanced Google Data Studio
- Using APIs in Google Data Studio
- Creating your own data sources
- Blending data across sources
- Tracking dashboard usage
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.