Date Location Price
October 16, 2020 Online £500 Register

Your Trainer

Ned Poulter

Ned Poulter

Pole Star Digital

Meet your trainer

Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding UK-based digital marketing consultancy. Specifically focused on PPC & Paid Social, SEO and Content Marketing, Pole Star Digital use years of digital marketing expertise to create innovative, game-changing digital marketing strategies that help our clients grow their businesses, both offline & online.

Who should attend this course?

Suitable for complete newbies in social media advertising, through to marketers who have dabbled but want to step up their game, this is a practical course which will help you better understand how Facebook, Twitter and LinkedIn marketing can enhance your digital marketing strategy.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

We are witnessing a increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!

Previous attendees of this course include: start-ups, digital agencies, freelancers, in-house marketers, and not-for-profits. And the feedback from attendees has been overwhlemingly positive, many of which stating that they were able to take the guidance on strategies, tips and tricks, and start implementing the very next week!

As the landscape changes so dramatically, the course content is updated frequently to make sure it covers the latest innovations and approaches taught by one of the UK’s leading social media consultants, Ned Poulter. In addition to this all course content including a wealth of bonus supporting tools, tips, whitepapers, and research is shared to all course attendees following the training day.

Detailed Course Outline:

We will start at the top, identifying the major differences between the platforms and how they each work differently for different parts of the funnel.

Tracking Pixels

  • The importance of tracking pixels
  • Facebook Pixel Implementation
  • Twitter Pixel Implementation
  • LinkedIn Pixel Implementation
  • Pixel Debugging & Best Practices

Marketing Funnels 

  • Starting with the objective in mind
  • Understanding how different social media channels can fit as part of the overall marketing mix

Account Structure & Ad Types

  • Best practice recommendations and guidance on structuring social media campaigns
  • Ad objective exploration / examples / best practices
  • Insights into ad formats across Facebook, Twitter, and LinkedIn
  • What works what doesn’t
  • The importance of matching these to the objective in mind
  • How to expand your audiences and grow your campaigns
  • 6 top audiences all attendees should build
  • Review of existing account structure for attendees and recommendations on how to improve

Audience Research & Development

  • Insight into best practices for audience development
  • Sources to gather audience insights
  • Sequential advertising – what it is and how you can set it up
  • Different available audiences and best practices for use on Facebook
  • Different available audiences and best practices for use on Twitter
  • Different available audiences and best practices for use on LinkedIn
  • Hands-on audience development session, working on your business or client campaigns specifically

Campaign Setup + Optimisation

  • Best practice recommendations on account naming structure taxonomy
  • Split-testing using dynamic creative
  • Reaching broader international audiences using dynamic language optimisation
  • Budget optimisation best practices
  • Budget allocation for social campaigns


A run through of literally tens of tools (both free and paid) that attendees may use to optimise their campaigns moving forward

Creative Session

Finishing the day bringing all learnings together from the content covered. Putting everything into practice as a group using live examples of attendees businesses/clients’ businesses to create actionable takeaways that they can go and implement following the training!

Listen to Training Taster Podcast


Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Online Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

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