We are witnessing an increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!
Previous attendees of this course include: start-ups, digital agencies, freelancers, in-house marketers, and not-for-profits. And the feedback from attendees has been overwhelmingly positive, many of which stating that they were able to take the guidance on strategies, tips and tricks, and start implementing the very next week!
As the landscape changes so dramatically, the course content is updated frequently to make sure it covers the latest innovations and approaches taught by one of the UK’s leading social media consultants, Ned Poulter.
“If a conversion happened in a forest with no one around, would you be able to attribute it correctly?” Probably not! Tracking is an essential component of your social media campaigns, so we’ll start by exploring the options available.
“Start with the objective in mind.” is a saying that your trainer Ned is often heard saying. And for good reason. Without a robust strategy social media can be confusing, expensive and ultimately fruitless.
Audience Research & Development
One thing that truly differentiates social media is it’s ability to utilise some of the most advanced audience targeting capabilities available today. How to use these to your benefit can be complex and confusing. We’ll cover expert tips and tricks to uncover your ideal audience.
Ad Objectives & Formats
Perhaps the most fast-changing and complex aspect of social media is the formats that are available. We’ll deep-dive into these, viewing examples, and understand the benefits of using each.
Campaign Best Practices
Power 5? Campaign Budget Optimisation? Campaign Structure? Which is the best approach for you? Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices for your campaigns, sharing tips and tricks for optimising your campaigns to raise these to the next level.
Campaign Inspection & Optimisation
Running the best campaign in the world may be meaningless if you can’t communicate this to the stakeholders involved. Here we’ll understand what metrics to focus on, which to ignore, and how to extract that data into meaningful reports.
Who is this course for?
- Paid Marketers – You want to make the most of your clients’ budgets by strengthening their social media campaigns.
- Social Media Marketers – You manage communities on social media and want to ensure you’re utilising the latest in paid ad strategies.
- Digital Marketing Marketers -You manage your company’s marketing activity across multiple channels and want to optimise/fix your teams’ ads.
What you’ll gain from this course
In this course, you’ll discover new, easy-to-implement strategies to optimise your new or existing social media campaigns.
You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.
You’ll leave inspired with new approaches and strategies to trial out in your existing accounts/client accounts. Having developed a deeper understanding in how social media ads work, you’ll be able to further experiment and expand on your existing activity, using data to inform your decisions, driving business engagement/reach/revenue, and achieving your business goals.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.