We are witnessing an increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!
Our training course delivered by our in house paid social experts will help you navigate through setting up an account from scratch with best practises through to levelling up the performance with advanced optimisation techniques.
The course will be a practical guide that will leave you with actionable points to take away and implement
Detailed Course Outline:
Start with the objective in mind. Without a robust strategy social media can be confusing, expensive and ultimately fruitless.
Audience Research & Development
One thing that truly differentiates social media is it’s ability to utilise some of the most advanced audience targeting capabilities available today. How to use these to your benefit can be complex. We’ll cover expert tips and tricks to uncover your ideal audience.
Ad Objectives & Formats
Perhaps the most fast-changing and complex aspect of social media is the formats that are available. We’ll deep-dive into these, viewing examples, and understand the benefits of using each and when to use them.
Campaign Best Practices
Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices for your campaigns, sharing tips and tricks for optimising your campaigns to raise these to the next level.
Campaign Inspection & Optimisation
Running the best campaign in the world may be meaningless if you can’t communicate this to the stakeholders involved. Here we’ll understand what metrics to focus on, which to ignore, and how to extract that data into meaningful reports.
Tracking is an essential component of your social media campaigns, so we’ll explore the options available, and run through top tips for the implementation of tracking pixels and cover the updates required for Apple’s iOS14.5.
Who is this course for?
- Paid Marketers – You want to make the most of your clients’ budgets by strengthening their social media campaigns.
- Digital Marketing Marketers -You manage your company’s marketing activity across multiple channels and want to optimise/fix your teams’ ads or help understand your agencies strategies better and help guide them to more successful campaigns.
What you’ll gain from this course
In this course, you’ll discover new, easy-to-implement strategies to optimise your new or existing social media campaigns.
You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.
You’ll leave inspired with new approaches and strategies to trial out in your existing accounts/client accounts. Having developed a deeper understanding in how social media ads work, you’ll be able to further experiment and expand on your existing activity, using data to inform your decisions, driving business engagement/reach/revenue, and achieving your business goals.
Register - Brighton Session