“In just one day you'll have a full overview of paid social for marketers. If you want to master Twitter, Facebook and LinkedIn Advertising, this is perfect!”
| Date | Location | Price | |
|---|---|---|---|
| April 8, 2021 | Online | £540 | Register |
Meet your trainer
Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding UK-based digital marketing consultancy. Specifically focused on PPC & Paid Social, SEO and Content Marketing, Pole Star Digital use years of digital marketing expertise to create innovative, game-changing digital marketing strategies that help our clients grow their businesses, both offline & online.
Who should attend this course?
Suitable for complete newbies in social media advertising, through to marketers who have dabbled but want to step up their game, this is a practical course which will help you better understand how Facebook, Twitter and LinkedIn marketing can enhance your digital marketing strategy.
What to expect
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
We are witnessing a increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!
Previous attendees of this course include: start-ups, digital agencies, freelancers, in-house marketers, and not-for-profits. And the feedback from attendees has been overwhelmingly positive, many of which stating that they were able to take the guidance on strategies, tips and tricks, and start implementing the very next week!
As the landscape changes so dramatically, the course content is updated frequently to make sure it covers the latest innovations and approaches taught by one of the UK’s leading social media consultants, Ned Poulter.
Tracking Pixels
“If a conversion happened in a forest with no one around, would you be able to attribute it correctly?” Probably not! Tracking is an essential component of your social media campaigns, so we’ll start by exploring the options available.
Campaign Strategy
“Start with the objective in mind.” is a saying that your trainer Ned is often heard saying. And for good reason. Without a robust strategy social media can be confusing, expensive and ultimately fruitless.
Audience Research & Development
One thing that truly differentiates social media is it’s ability to utilise some of the most advanced audience targeting capabilities available today. How to use these to your benefit can be complex and confusing. We’ll cover expert tips and tricks to uncover your ideal audience.
Ad Objectives & Formats
Perhaps the most fast-changing and complex aspect of social media is the formats that are available. We’ll deep-dive into these, viewing examples, and understand the benefits of using each.
Campaign Best Practices
Power 5? Campaign Budget Optimisation? Campaign Structure? Which is the best approach for you? Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices for your campaigns, sharing tips and tricks for optimising your campaigns to raise these to the next level.
Campaign Inspection & Optimisation
Running the best campaign in the world may be meaningless if you can’t communicate this to the stakeholders involved. Here we’ll understand what metrics to focus on, which to ignore, and how to extract that data into meaningful reports.
Who is this course for?
What you’ll gain from this course
In this course, you’ll discover new, easy-to-implement strategies to optimise your new or existing social media campaigns.
You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.
You’ll leave inspired with new approaches and strategies to trial out in your existing accounts/client accounts. Having developed a deeper understanding in how social media ads work, you’ll be able to further experiment and expand on your existing activity, using data to inform your decisions, driving business engagement/reach/revenue, and achieving your business goals.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.
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