DateLocationPrice
9:30 – 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Ned Poulter

Ned Poulter

Pole Star Digital
@NedPoulter

Meet your trainer

Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding UK-based digital marketing consultancy. Specifically focused on PPC & Paid Social, SEO and Content Marketing, Pole Star Digital use years of digital marketing expertise to create innovative, game-changing digital marketing strategies that help our clients grow their businesses, both offline & online.

Who should attend this course?

Suitable for complete newbies in social media advertising, through to marketers who have dabbled but want to step up their game, this is a practical course which will help you better understand how Facebook, Twitter and LinkedIn marketing can enhance your digital marketing strategy.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Our paid social media marketing course will give you a full overview of paid social for marketers and arm you with plans and skills to make paid social an effective channel for your company. You will leave with the ability to properly understand, diagnose and implement paid social strategies

 

Detailed Course Outline:

We will start at the top, with the major differences between the platforms and how they each work differently for different parts of the funnel and then dive deep into each one.

Facebook Ads

  • Intro – Overall Strategy and Pharma Examples
  • Brief Facebook Ads Overview
  • Facebook Pixel Implementation Debugging & Best Practices
  • Ad Objective Exploration / Examples / Best Practices:
  • Clicks to Website
  • Website Conversions
  • Page Post Engagement
  • Page Likes
  • App Installs
  • Offer Claims
  • Brand Awareness
  • Lead Generation
  • Video Views
  • Recommended Tools
  • Recommended Resources
  • Summary

 

Twitter Ads

  • Intro – Overall Strategy and Pharma Examples
  • Brief Twitter Ads Overview
  • Best Practice Usage + Examples
  • Summary

 

LinkedIn Ads

  • Intro – Overall Strategy and Pharma Examples
  • Brief LinkedIn Ads Overview
  • Best Practice Usage & Examples
  • Summary

 

Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

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