9:30 – 4:00 September 12, 2019Brighton £700 £600 - Early BirdRegister

Your Trainer

Gonçalo Morais

Gonçalo Morais


Meet your trainer

Goncalo is the Paid Media Manager at Sitevisibility, where he manages different paid media accounts to multiple clients, from Google Ads, Bing Ads, Yahoo and Paid Social campaigns.

He has been in the digital marketing industry for 6 years, working both in agencies and client side. He enjoys the different challenges which paid media channels have to offer, most recently tackling a challenging industry and identifying gaps to improve performance in a clear strategic way!

His true passion is PPC, especially if we are talking about E-commerce!

Who should attend this course?

This course is specifically designed for beginners, with no previous experience of setting up or managing Google AdWords campaigns. If you’ve got a solid foundation in PPC and want to step up your game, our Advanced PPC course will be a better fit for you.

What you'll need to bring along

You will need a laptop for the training (with Excel). Hands-on exercises will form part of the training, so don’t forget to come along with your logins if you have access to AdWords, Bing Ads and/or Google Analytics.

There is a large amount of content to cover over the day, so your prompt arrival would be really appreciated.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Paid search has become so complicated that getting started can be totally overwhelming.

In this course, we’ll demystify PPC, going back to basics and building a solid foundation from which you can move on to more advanced concepts and techniques. By the end of the day you’ll be in a good position to tackle the AdWords Fundamentals exam, and will have a list of topics and further reading to look at if you want to build on what you’ve learned.

Detailed Course Outline:

In this choc-a-bloc day we’ll cover the following topics and make sure you leave at the end of the day confident in tackling the Fundamentals AdWords exam, and raring to get started building your own campaigns:

  • What are the benefits of PPC?
  • How does PPC work?
  • How to do keyword research
  • How to structure your account
  • How to use match types
  • How to select landing pages
  • How to create ads
  • How to track your campaigns
  • How to optimise your campaigns
  • What KPIs and metrics should you use?
  • What’s Quality score, how does it work and why is it important?
  • How to target the right users at the right time, in the right place
  • What campaign types are there and how do I use them?
  • Differences between Bing & Google

Listen to Training Taster Podcast


Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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