Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in all things paid media. She is now back agency side working as Strategy Director for Epiphany
Who should attend this course?
This course is specifically designed for beginners, with no previous experience of setting up or managing Google AdWords campaigns. If you’ve got a solid foundation in PPC and want to step up your game, our Advanced PPC course will be a better fit for you.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Paid search has become so complicated that getting started can be totally overwhelming.
In this course, we’ll demystify PPC, going back to basics and building a solid foundation from which you can move on to more advanced concepts and techniques. By the end of the day you’ll be in a good position to tackle the AdWords Fundamentals exam and will have a list of topics and further reading to look at if you want to build on what you’ve learned.
Detailed Course Outline:
In this choc-a-bloc day we’ll cover the following topics and make sure you leave at the end of the day confident in tackling the Fundamentals AdWords exam and raring to get started building your own campaigns:
- What are the benefits of PPC?
- How does PPC work?
- How to do keyword research
- How to structure your account
- How to use match types
- How to select landing pages
- How to create ads
- How to track your campaigns
- How to optimise your campaigns
- What KPIs and metrics should you use?
- What’s Quality score, how does it work and why is it important?
- How to target the right users at the right time, in the right place
- What campaign types are there and how do I use them?
- What are Editor tools and how do I use them?
- Differences between Bing & Google
- Getting complex – let’s talk about customisation and automation
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.