DateLocationPrice
9:30 – 4:00 September 12, 2019Brighton £775Register

Your Trainer

Meet your trainer

Marcos has extensive experience in the SEO world and loves anything digital, from marketing to video games. In his role as SEO analyst at SiteVisibility, planning international migrations and monitoring page speed issues on mobile websites are just some of his daily tasks. He spends his spare time writing, reading and, more often than not, eating delicious food!

Who should attend this course?

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

An engaging and easy-to-understand introduction to the world of search engine optimisation. Going through all the elements of an SEO strategy, you will get a basic understanding of how search works and the first steps to maximise your online presence, learning about tactics with real case studies and hands on with the most popular SEO tools.

Detailed Course Outline:

Throughout the day we’ll explore the following SEO topics, with plenty of time for you to ask any of your own questions:

What is SEO?

  • Introduction to SEO
  • How do Search Engines work?
  • How do people search online
  • Key elements of SEO
  • Common obstacles

Technical SEO

  • URL structure
  • Crawling your site
  • HTTP Response codes
  • Sitemap.xml
  • Robots.txt
  • Robots Meta Tags
  • Canonical Tags
  • Page Speed

Content SEO

  • Keyword Research
  • On page elements (Titles, Meta Descriptions, Headings…)
  • On page content
  • Images & Videos

Links and Off Site SEO

  • Internal links
  • External links
  • Mega Menus
  • How to get links from other websites
  • How to produce linkable content
  • Good links vs Toxic links
  • Reviewing your backlink profile
  • Disavow links

Other SEO Areas

  • Introduction to International SEO
  • Introduction to Local SEO
  • Introduction to Mobile SEO

How to resolve Google Penalties

My rankings are dropping, why?

  • Monitor Rankings
  • Misconceptions about rankings

How SEO is related to other Digital Marketing areas

Creating an SEO strategy

Q&A

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

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