Marcos has extensive experience in the SEO world and loves anything digital, from marketing to video games. In his role as SEO analyst at SiteVisibility, planning international migrations and monitoring page speed issues on mobile websites are just some of his daily tasks. He spends his spare time writing, reading and, more often than not, eating delicious food!
Who should attend this course?
This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
An engaging and easy-to-understand introduction to the world of search engine optimisation. Going through all the elements of an SEO strategy, you will get a basic understanding of how search works and the first steps to maximise your online presence, learning about tactics with real case studies and hands on with the most popular SEO tools.
Detailed Course Outline:
Throughout the day we’ll explore the following SEO topics, with plenty of time for you to ask any of your own questions:
What is SEO?
- Introduction to SEO
- How do Search Engines work?
- How do people search online
- Key elements of SEO
- Common obstacles
- URL structure
- Crawling your site
- HTTP Response codes
- Robots Meta Tags
- Canonical Tags
- Page Speed
- Keyword Research
- On page elements (Titles, Meta Descriptions, Headings…)
- On page content
- Images & Videos
Links and Off Site SEO
- Internal links
- External links
- Mega Menus
- How to get links from other websites
- How to produce linkable content
- Good links vs Toxic links
- Reviewing your backlink profile
- Disavow links
Other SEO Areas
- Introduction to International SEO
- Introduction to Local SEO
- Introduction to Mobile SEO
How to resolve Google Penalties
My rankings are dropping, why?
- Monitor Rankings
- Misconceptions about rankings
How SEO is related to other Digital Marketing areas
Creating an SEO strategy
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.