DateLocationPrice
9:30 to 4:00 April 11, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Sante Lives and works in Italy out of L’Aquila, a small medieval town close to Rome.He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk – Netherlands), and has been working on the web since the very beginning of the commercial World Wide Web in 1994.With over 20 years of hands on experience, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large muti-national corporations, offering a wide spectrum of expertise essential to the success of a project.Sante is a seasoned bi-lingual web marketing consultant offering services in organic placement, semantic search, paid search, and content creation, in both English and Italian.Sante regularly attends and speaks at a number of search marketing conferences in Europe and teaches SEO and web technology related courses. Sante is the Majestic Brand Ambassador to Italy.

Who should attend this course?

This workshop provides participants with the most innovative and advanced applied knowledge in the field of structured data and semantic search. The format and content are ideal for professionals who are seeking actionable knowledge and a pragmatic approach to structured data.

This workshop best suited for:

  • SEOs
  • Webmasters and web designers
  • Digital Marketers
  • Bloggers
  • Content Creation Professionals
  • Social Media Marketing Managers
  • Digital Strategists who work on the design and development of websites

Knowledge in software or programming expertise are not required.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course overview

Structured data is the ultimate frontier of advanced “on page” SEO Modelling: search engines rely on it to understand what a page is about.

There is a lot of talk about Structured Data in the shape and form of Rich Snippets, but far less information is available about the underlying principles.

This workshop offers a detailed and complete overview of the topic.

Participants will get answers to the fundamental questions:

  • What is Structured Data?
  • How do we define Structured Data?
  • Why is it so important for your website?
  • Which are the benefits of structured data?
  • Do schema.org and Structured Data help SEO?
  • How does structured data work?
  • What are Schemas?
  • How is Structured Data implemented?
  • How can I add structured data to my website?
  • What is JSON-LD and how does it work with Structured Data?

Thanks to the considerable amount of experience in 23 years of professional activity, Sante will address these complex topics in a simple and straight forward language which is easily understandable to a digital marketing audience in need of actionable, straight forward methods to analyse a website and decide how to add structured data to a website.

This is a practical workshop that will help you leapfrog your website into the age of Augmented Intelligence.

Course outline

Morning Session

  • Introduction to Linked Data & The Semantic Web
  • Tools and language in Semantic Modelling
  • The “AAA” axiom: reducing uncertainty by disambiguating
  • Vocabularies and Ontologies: what they are and how they are used

Afternoon Session

  • Conceptual modelling of a website
  • Entity mapping
  • How to create a knowledge graph for your website
  • Real life examples, interactive work sessions on websites for Travel and recreation, Services, Business and Industrial segments

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Sign up to the mailing list for more info about the event
How we use the data in this form.