9:30 to 4:00pm April 11, 2019Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Industry veteran Martin MacDonald has been working in digital marketing since the late 1990’s, and has held positions including head of SEO, Content and Social Media at some of the worlds largest brands, including Expedia, Orbitz and many others.

Who should attend this course?

Travel marketing professionals of any level, whether they specialize in Hotel, Air, Car, Cruise or any other niche. This course will break down the building blocks of each Travel Vertical ensuring you can build a roadmap to success for your brand or clients.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course overview

Travel SEO is arguably the single largest challenge in digital marketing. Travel products make up almost half all money spent online (src: Statista), in 2016 the US total online travel spend being $190bn, out of a total online ecommerce figure of $390.5bn.

It’s not just the total market size and competition that make Travel SEO unique, the keyword universe is vast, with many product types and millions of potential destinations, meaning Travel isn’t won by outranking your competitors on specific keywords – rather, you win by outranking your competitors across thousands or millions of keywords.

This opportunity scale introduces unique challenges at every junction – in this course we’ll be building a solid foundation in how to rank across each of them, and the tools and processes you’ll need to win.

Course outline

Throughout the day we’ll be covering specifics on, but not limited to the following verticals and topics:


Global Travel Market sizes and opportunities

Hotel SEO Deep Dive

  • Hotel Properties
  • Hotel Chains
  • Content Requirements
  • Link Building
  • Content Marketing

Air SEO Deep Dive

  • Destination Pages
  • Origin and Destination Pages
  • Air Carriers
  • Required levels of Content
  • Interlinking / On site architecture
  • CMS limitations

Car Rental SEO Deep Dive

  • Location based search
  • Local search
  • Branded or Vehicle Type Search
  • Packaging with Hotel or Air Product

Cruise SEO Deep Dive

  • Branded Search Campaigns
  • Cruise destination pages
  • Cruise operators and Demographic targeting

Packaging SEO Deep Dive

  • Vacation packages
  • All inclusive Holiday Landing Pages
  • Resort Vacation SEO Management

SEO Tools Best Suited to Travel

  • Covering the benefits and limitations of the following platforms:
    SEMrush, DeepCrawl, SEOclarity, SearchMetrics, Screaming Frog, SiteBulb, URL Profiler
  • Scaling Tools to work with your market size
  • Finding competitive information and opportunity by analyzing competitors

Building a Market Analysis System for your Brand or Client

  • replicating the functionality of an SEO Suite, specific to your keywords and brand
  • understanding the required data & finding opportunity
  • scaling internal search information to benefit non-search channels

Content Marketing & Link Building in Travel

  • Examples of Content Marketing success stories
  • How big brands actually perform link building, safely and economically

Tips and Tricks from the Trenches:    

  • Stories from the instructors over many years of running SEO at the world’s largest travel brands.


Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

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