Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part-time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a brightonSEO veteran and is back running UX focussed training for the second time.
Who should attend this course?
This introductory course aims to make UX accessible and will be perfect for you if you have a broad marketing background and want to better understand UX and learn how to improve the usability of your sites. It’s not the right course for you if you’re already a hardcore UX specialist.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course will help demystify UX for people working in marketing, as well as give practical tips on how to improve the usability of the websites that you work on.
Throughout the day, we’ll cover:
- What UX is, and why it matters
- What processes are used by UXers
- How good UX can positively impact your SEO
- How you can use UX tools and techniques to improve your website
Detailed Course Outline:
UX for marketers training agenda:
10:00 – 11:30 — An intro to UX
- What is UX?
- Why is UX important?
- How you can get involved
- Dealing with UXers
11:30 – 11:45 Coffee Break
11:45 – 13:00 Common UX methods
- Analytics for UX
- User testing
- Stakeholder interviews
- Design psychology
- Personas (marketing Vs. design)
- Measuring UX
13:00 – 14:00 Lunch
14:00 – 15:00 UX for SEO
- Why UX matters
- Dispelling myths
- Quick wins
- Where landing pages sit in the User’s Experience
- Consistency of messaging
14:00 – 15:00 UX for conversions
- Differences between UX and CRO
- Common CRO methods
- Measuring results
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.