DateLocationPrice
9:30 – 4:00 April 11, 2019Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Luke is a freelance UX and analytics consultant who specialises in making websites and apps easier to use. Luke works part-time as the conversion services director at marketing and optimisation agency Fresh Egg and is the author of Researching UX: Analytics. He’s a brightonSEO veteran and is back running UX focussed training for the second time.

Who should attend this course?

This introductory course aims to make UX accessible and will be perfect for you if you have a broad marketing background and want to better understand UX and learn how to improve the usability of your sites. It’s not the right course for you if you’re already a hardcore UX specialist.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview?

User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course will help demystify UX for people working in marketing, as well as give practical tips on how to improve the usability of the websites that you work on.

Throughout the day, we’ll cover:

  • What UX is, and why it matters
  • What processes are used by UXers
  • How good UX can positively impact your SEO
  • How you can use UX tools and techniques to improve your website

Detailed Course Outline:

UX for marketers training agenda:

10:00 – 11:30 — An intro to UX

  • What is UX?
  • Why is UX important?
  • How you can get involved
  • Dealing with UXers

11:30 – 11:45 Coffee Break

11:45 – 13:00 Common UX methods

  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing Vs. design)
  • Measuring UX

13:00 – 14:00 Lunch

14:00 – 15:00 UX for SEO

  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the User’s Experience
  • Consistency of messaging

14:00 – 15:00 UX for conversions

  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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