Luke & Sadie work together to head up Falkon Digital – a web design and digital marketing agency in South Manchester. Luke has been working commercially since 2001, and now specialises in video marketing and YouTube optimisation. Sadie heads up the Digital Marketing side of the company after starting out in technical SEO.
Falkon Digital create content with the end goal in mind, then adapt the content to fit with the platform all leading back to the primary objective. As digital marketing has evolved they’ve found they have moved more into Video as the ROI outweighs the higher production costs than other traditional content.
Who should attend this course?
This course is designed specifically for digital marketers who are already using, or want to start using, video marketing as part of their digital marketing strategy. To get the most out of the day, it will help if you have experience using different video hosting platforms and being confident using analytics tools (eg GA and social media analytics).
What you'll need to bring along
If you have a YouTube channel, feel free to bring your laptop and we can run through a mini audit of changes which can be implemented immediately, during the Q&A session.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
We all know how effective video can be for capturing our audience’s attention and communicating lots of information in a short space of time, and in a highly engaging way.
This course will open your eyes to the power of video marketing, and teach you how you can optimise your videos across multiple channels. You’ll leave ready to implement a multi-platform video strategy for your business.
Detailed Course Outline:
- Origins of the YouTube algorithm
- Understanding the best traffic sources
- The algorithm explained
- Key metrics to improve your video
- The importance of thumbnails and collaborative filtering
- How to optimise thumbnails
- A/B split testing thumbnails
- Google Brain and Cloud Vision
– Planning a video
- Keyword research
- Planning and strategy
- Video creation
- Optimal video structure
– Upload best practices
– Strategic launch plan
– Key analytics
– Insider video marketing strategies
Case study: A step by step breakdown of how techniques were implemented for great results
Q&A Opportunity for channel audits and reviews
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Brighton Session
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The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.