9:30 – 4:00 September 12, 2019Brighton £775Register

Your Trainers

Meet your trainer

Luke & Sadie work together to head up Falkon Digital – a web design and digital marketing agency in South Manchester. Luke has been working commercially since 2001, and now specialises in video marketing and YouTube optimisation. Sadie heads up the Digital Marketing side of the company after starting out in technical SEO.

Falkon Digital create content with the end goal in mind, then adapt the content to fit with the platform all leading back to the primary objective. As digital marketing has evolved they’ve found they have moved more into Video as the ROI outweighs the higher production costs than other traditional content.

Who should attend this course?

This course is designed specifically for digital marketers who are already using, or want to start using, video marketing as part of their digital marketing strategy. To get the most out of the day, it will help if you have experience using different video hosting platforms and being confident using analytics tools (eg GA and social media analytics).

What you'll need to bring along

If you have a YouTube channel, feel free to bring your laptop and we can run through a mini audit of changes which can be implemented immediately, during the Q&A session.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

We all know how effective video can be for capturing our audience’s attention and communicating lots of information in a short space of time, and in a highly engaging way.

This course will open your eyes to the power of video marketing, and teach you how you can optimise your videos across multiple channels. You’ll leave ready to implement a multi-platform video strategy for your business.

Detailed Course Outline:

Session 1
  • Origins of the YouTube algorithm
  • Understanding the best traffic sources
  • The algorithm explained
  • Key metrics to improve your video
  • The importance of thumbnails and collaborative filtering
  • How to optimise thumbnails
  • A/B split testing thumbnails
  • Google Brain and Cloud Vision

Session 2

– Planning a video

  • Topic
  • Keyword research
  • Planning and strategy
  • Video creation
  • Optimal video structure

– Upload best practices

– Strategic launch plan

– Key analytics

– Insider video marketing strategies


Session 3

Case study: A step by step breakdown of how techniques were implemented for great results


Q&A  Opportunity for channel audits and reviews

Listen to Training Taster Podcast


Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

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