Luke & Sadie work together to head up Falkon Digital – a web design and digital marketing agency in South Manchester. Luke has been working commercially since 2001, and now specialises in video marketing and YouTube optimisation. Sadie heads up the Digital Marketing side of the company after starting out in technical SEO.
Falkon Digital create content with the end goal in mind, then adapt the content to fit with the platform all leading back to the primary objective. As digital marketing has evolved they’ve found they have moved more into Video as the ROI outweighs the higher production costs than other traditional content.
Who should attend this course?
This course is designed specifically for digital marketers who are already using, or want to start using, video marketing as part of their digital marketing strategy. To get the most out of the day, it will help if you have experience using different video hosting platforms and being confident using analytics tools (eg GA and social media analytics).
What you'll need to bring along
If you have a YouTube channel, feel free to bring your laptop and we can run through a mini audit of changes which can be implemented immediately, during the Q&A session.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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We all know how effective video can be for capturing our audience’s attention and communicating lots of information in a short space of time, and in a highly engaging way.
This course will open your eyes to the power of video marketing, and teach you how you can optimise your videos across multiple channels. You’ll leave ready to implement a multi-platform video strategy for your business.
Detailed Course Outline:
Throughout the day we’ll explore the following topics:
Different types of marketing video
- Video traffic sources
- Ranking factors & important metrics for YouTube
- Optimal video setup
- Collaborative filtering & why thumbnails are so important
- Watch time & velocity
- YouTube video optimisation
- Keyword research & analysis
- Thumbnail optimisation
A/B split testing
- Insider strategies
- Analytics and analysis
- Planning content
- Understanding clusters (and POWER clusters)
- Final Q&A
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Brighton Session
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The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.