Luke & Sadie work together to head up Falkon Digital – a web design and digital marketing agency in South Manchester. Luke has been working commercially since 2001, and now specialises in video marketing and YouTube optimisation. Sadie heads up the Digital Marketing side of the company after starting out in technical SEO.
Falkon Digital create content with the end goal in mind, then adapt the content to fit with the platform all leading back to the primary objective. As digital marketing has evolved they’ve found they have moved more into Video as the ROI outweighs the higher production costs than other traditional content.
Who should attend this course?
This course is designed specifically for digital marketers who are already using, or want to start using, video marketing as part of their digital marketing strategy. To get the most out of the day, it will help if you have experience using different video hosting platforms and being confident using analytics tools (e.g. GA and social media analytics).
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
We all know how effective video can be for capturing our audience’s attention and communicating lots of information in a short space of time, and in a highly engaging way.
This course will open your eyes to the power of video marketing, and teach you how you can optimise your videos across multiple channels. You’ll leave ready to implement a multi-platform video strategy for your business.
Detailed Course Outline:
Throughout the day we’ll explore the following topics:
- Hacking Video Metadata
- We’ll cover best practice for YouTube, Facebook, and more
- Why you need a multi-platform video strategy
- Considerations of platform and differences in native video formats
- Accessing different platform ecosystems
- Addressing attention and mindset of the platform demographic
- Reach restrictions of cross-platform promotion
- How to get the best out of YouTube, Facebook, and other video platforms
- Channel optimisation
- Strategic planning
- Video format
- Optimising your title and thumbnails
- Addressing best traffic sources
- How to optimise self-hosted videos
- Successful Social Video Campaigns
- Leveraging the power of Social Sharing via Facebook, Twitter, LinkedIn and other social environments
- Using social media to increase view velocity
- Getting content shared by KOIs
- Tracking video views and usage using analytics
- Understanding YouTube analytics
- Insights from key areas
- How to create a strategy based on analytics data
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.