Steff is Business Director at Rabbit & Pork, where she helps define and implement best-in-class Voice services across a number of different verticals.
With 8 years’ experience working in SEO and a passion for search performance analysis, Steff transferred her experience in organic search over to the Voice arena to cater for a growing environment where there is no second ranking.
Steff helps brands understand the potential for Voice Search and define use cases to drive maximum impact for awareness, retention and revenue.
Who should attend this course?
This course is for digital marketers who want to better understand how voice search works, and how to take full advantage of the opportunity that voice search presents for marketers and businesses.
What you'll need to bring along
Your laptop and a charger.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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We’ve all seen the stats – 50% of all searches will be led by some kind of voice interface by 2020 – a timeline close enough to make any marketer worth their salt sit up and take notice.
But, as with any new tech, there are lots of questions to answer:
- How does it work?
- Who uses it and how?
- How will it impact business?
- How do I go about understanding the opportunity?
- How do I build a plan to take advantage?
To find out what you should be doing to prepare, sign up now and get ahead of your competitors before it’s too late…
Detailed course outline:
As well as the very latest usage stats this advanced one day course will cover:
How to understand what the opportunity looks like:
We’ll deep dive into the data that matters, explaining how you can build a clear picture of where the opportunity lies for your brand – and how you can use search, apps and more to claim it.
Where you should focus efforts and how to prioritise what comes first:
Our experts will then also walk through a methodology you can use to better visualise where you should strike first and what you need to do to get there.
Practical ways you can build out a Voice Strategy:
And, most importantly, the day will include a run through of how you can pull that together into a single strategy that can be sold into your business, complete with evidence-based arguments for investment and smart ways to demonstrate how you plan to get ahead of your competitors – before they even realise you’re there!
This includes a walk through of our tried and tested Conversation Mapping approach as well as how you can pick and choose where you focus if you don’t have the time or resource to do it all.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.