9.30 - 4.00 September 12, 2019Brighton £775Register

Your Trainers

Paige Hobart

Paige Hobart

We Are Roast

Meet your trainer

Steff is Business Director at Rabbit & Pork, where she helps define and implement best-in-class Voice services across a number of different verticals.

With 8 years’ experience working in SEO and a passion for search performance analysis, Steff transferred her experience in organic search over to the Voice arena to cater for a growing environment where there is no second ranking.

Steff helps brands understand the potential for Voice Search and define use cases to drive maximum impact for awareness, retention and revenue.

Who should attend this course?

This course is for digital marketers who want to better understand how voice search works, and how to take full advantage of the opportunity that voice search presents for marketers and businesses.

What you'll need to bring along

Your laptop and a charger.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course overview:

In this hands-on course, you’ll learn about the rise in voice search, how to decide where to prioritise your efforts and how to  define use cases for voice.

Detailed course outline:

  • Introduction to voice search and platforms
    • What are the different platforms
    • How they work
    • Stats on the market
    • Voice apps already published
    • Deep dive into Google
    • Deep dive into Alexa
  • Featured snippets and local results
    • Our data findings, categorised by vertical
    • Types of results
      • Featured snippet
      • Knowledge Graph
      • Local results
      • etc
  • Finding a use case for voice and setting a voice search strategy
    • Overview & approach
    • Workshop 1: Create a voice search idea
  • Designing for voice
    • Design principals
    • Error handling
    • Scripting a conversation
    • Workshop 2: Create a script
  • Finding your brand
    • Defining your TOV, pre-set vs custom voice, etc.
    • Workshop 3: Create a voice persona for your brand
  • How to create and code
    • Platforms
    • Coding example
    • Submission to Google / Alexa
  • Tracking & reporting

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

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