Nadya is a Senior digital marketing and eCommerce professional with over 15 years experience in digital marketing, CRM and CRO. Currently working on growth and strategy with a number of UK and US based clients in fashion, beauty, retail and FMCG. With a firm handle on the latest technology she has a rounded understanding of how to operate and grow a business using the latest tools. Nadya has been direct report for 20+ people and managed annual marketing budgets of £40m. She has founded STEPP Digital, a full-service digital marketing agency aiding both media & search agencies as well as clients delivering award-winning acquisition, retention & CRO strategies. Nadya is a regular digital marketing trainer at London Innovation Society – L39 in Canary Wharf in London as well as a Career Mentor at University of Birmingham.
Who should attend this course?
Growth marketers, social media and PPC managers, SME company founders.
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Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.
YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.
Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let’s admit – advertising on YouTube isn’t the most intuitive part of your social media marketing strategy. It requires robust targeting – finding your audience for reach and engaging them with a form of brand or product storytelling they’d feel driven by. Hence no question – YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let’s explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.
1. Industry overview – what’s changing, what marketers need to be aware of before planning their scale-up strategies;
2. The Who: how to define effectively your YouTube targeting audience.
3. The What: how to choose YouTube ad formats to fit your campaign goals?
4. The Set-up: How to advertise on YouTube: from campaign set to to most effective optimisation techniques.
5. YouTube best practices for content creation, brand storytelling and ad set up.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.