Date Location Price
On demand Online £300 Register

Your Trainer

Nadya Birca

Nadya Birca

STEPP Digital
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Meet your trainer

Nadya is a Senior digital marketing and eCommerce professional with over 15 years experience in digital marketing, CRM and CRO. Currently working on growth and strategy with a number of UK and US based clients in fashion, beauty, retail and FMCG. With a firm handle on the latest technology she has a rounded understanding of how to operate and grow a business using the latest tools. Nadya has been direct report for 20+ people and managed annual marketing budgets of £40m. She has founded STEPP Digital, a full-service digital marketing agency aiding both media & search agencies as well as clients delivering award-winning acquisition, retention & CRO strategies. Nadya is a regular digital marketing trainer at London Innovation Society – L39 in Canary Wharf in London as well as a Career Mentor at University of Birmingham.

Who should attend this course?

Growth marketers, social media and PPC managers, SME company founders.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.

YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.

Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let’s admit – advertising on YouTube isn’t the most intuitive part of your social media marketing strategy. It requires robust targeting – finding your audience for reach and engaging them with a form of brand or product storytelling they’d feel driven by. Hence no question – YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let’s explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.

Course Content

 

  • Introduction
  • Why video marketing works
  • Why advertise on YouTube
  • Defining your multi-channel audiences
  • Learn from industry leaders: Unilver creative case study
  • Campaign set up, ad format & measurement techniques

 

Register - Online Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

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