MeasureFest

MeasureFest is a digital marketing conference which focuses exclusively on analytics, big data, business intelligence and conversion rate optimisation.

MeasureFest brings the best practitioners in the industry together with a series of compelling, educational and practical talks.

Your MeasureFest ticket includes access to brightonSEO.

We’ll be adding more talks and speakers as they’re confirmed.

Sponsored by:

Moderated by  Joe Doveton

Founder and CEO at Binary Bear

 

Joe’s digital experience extends back to Alta Vista, dial-up and fat monitors. He has worked for both major publishers, agencies and client side for start ups and major PLCs and has an holistic approach based on his experience of traffic driving disciplines like digital advertising and SEO, and extensive site-side experience of UX and conversion topics. A regular speaker and contributor to media like the Drum and eConsultany, Joe is one of the UK’s top consultants on cultural and international approaches to CRO.

Talk Topics

Assessing organic traffic following a core algorithm update

12:30 pm | 20 minutes

Callum Scott

This presentation is all about something most SEO have nightmares about - assessing the damage after their site was hit by a Google algorithm update. Drawing on years of experience digging into traffic drops, Callum will walk through some of the tips and tricks for getting a handle on "wtf happened?!" when your boss is likely looking for answers!

Improving Efficiency Using Google Sheets

4:10 pm | 20 minutes

Carl Burton

We will look at different formulae and tools within Google Sheets to automate processes and improve the speed in which they can be completed. Everything from using macros, to the infamous keyword cluster buster, you'll find out how these could change the way you work. Expect practical, easy-to-implement advice with specific examples on where they can be useful.

Creating automated reporting in Data Studio

1:10 pm | 20 minutes

Clare Wade

This talk will explore automated reporting in Data Studio and why it is important. It will show you how to incorporate relevant business KPIs in your dashboards, as well as examples of different views that you can create in Data Studio yourself, that can be easily shared with stakeholders.

The CRO Apocalypse

4:10 pm | 20 minutes

David Mannheim

Conversion rate optimisation is a gonner. The bad practices that have been plaguing the industry for years are damaging our reputation as practitioners and evangelists. I want to discuss why and how to save it - if that's possible at all.

How to separate non-branded organic traffic from branded

10:30 am | 20 minutes

Dimitris Drakatos

This talk will show how you can grow non-branded organic traffic for a brand that receives a huge amount of branded organic traffic and showcase your work.

How to leverage weird data assets in your paid search marketing and unlock millions

12:10 pm | 20 minutes

Max Hoppy

I'll go under the bonnet of the work that won The Grand Prix at the Drum Search Awards last year. Delegates will learn about 5 counter-intuitive things we did. And something something we call "truth hunting".

Conversions Big & Small: How To Use Them All

11:10 am | 20 minutes

Michael Patten

Whilst there seems to be constant change in the PPC industry, 2021 is fast becoming a stand-out year for having to adapt to new concepts. Even core ideas such as 'What is a conversion?' isn't immune to change, particularly as we integrate more heavily with smart bidding solutions in a variety of platforms. We'll be looking at the various ways in which we can change our approaches in order to keep conversion volumes growing through paid ads, paid social & analytics.

Session Segmentation with Unsupervised Machine Learning

10:50 am | 20 minutes

Richard Lawrence

Use unsupervised machine learning to find patterns in how your website audience behaves within their sessions and use this to generate things to test for CRO & changes to make to improve the website.

Why SEOs need CROs - and Vice Versa

3:50 pm | 20 minutes

Vanessa Davies

This talk explores the vital role conversion rate optimisation plays in achieving that most fundamental of SEO goals: getting users to a site... and keeping them there. Vanessa investigates the role of the metrics we measure in CRO as key factors in successful SEO, and how SEO serves CRO, too.

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