MeasureFest is a digital marketing conference which focuses exclusively on analytics, big data, business intelligence and conversion rate optimisation. MeasureFest brings the best practitioners in the industry together with a series of compelling, educational and practical talks.

Talk Topics

How to use BigQuery with DataStudio

Arpun Bhuni, Distilled

Arpun will be talking about the pitfalls of DataStudio and how to overcome those using BigQuery.

Process and Principles That Help to Come up and Optimize CTA Buttons for Your Audience and Goals

Bartek Lanc, ZMorph

How CTA buttons matter. Learn why they’re crucial points between conversion or bounce with a set of principles and processes instead of blind guessing.

Automated Opportunity Models with GSC and R Studio

Hayden Roche, Red Ventures

In this talk, Hayden discusses how he's found himself many times over the years completing many one-time opportunity analyses using third party, estimated keyword metrics or a small sample of data. He'll work through how to combine R Studio and the Google Search Console API to pull keyword-device data at scale, create CTR curves and forecast the max traffic opportunity.

Shining a Light on Dark Traffic

Helen Pollitt, Avenue Digital

Google Analytics is a powerful tool but not always accurate "out-of-the-box". In this talk, Helen gives insight into the sheer volume of incorrect data and how this mis-attribution of traffic could be devastating to digital marketing campaigns. You will also learn how to correct the issues with segments and filters to get back some of that "dark" data.

In-house CRO made easy (and cheaper) using Google Optimize

Nadya Ahmed, Commify

In this talk, Nadya explains the benefits of adopting Google Optimize as an in-house CRO tool.

Before the days of Google Optimize (which is 100% free! Yes, free!) all companies in the Commify group were using a plugin created by their in-house web devs, which was limited in its application. Then Google released Optimize. In its early days the marketing team used the tool to make simple switches in colours and text but, fast-forward to the present, and every company under the Commify umbrella now uses Optimize to drive growth for each of their brands; being able to create, test and make changes quickly to product pages, personalising Google Ads landing pages, entire website journeys and conversion funnels without web dev support.

Using examples of Commify's work, Nadya will show you how you don't have to be a techie to use Optimize for CRO success

Freaky Friday: Alexa, how can I track YOU?

Nicolas Hinternesch, AT Internet

Some people equate having a voice assistant in their living room with hosting a government spy in their closet. But is it really that bad? And, more importantly, how can analysts track & analyze voice usage?

How I built a social media marketing funnel that converts using Facebook Groups

Vicki Jakes, heyvickijakes.com

In this talk, Vicki shares her experience of setting up a funnel to promote and sell her online courses using Facebook Groups and the work she did around improving the conversion rate across all stages in the funnel. One for those intrigued by the rise of Facebook Groups as an online audience conversion tool.

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